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DIGITAL-FIRST FOOTBALL BROADCASTER
Original LIVE and on-demand football Programmes exploring the stories, people, culture and decisions shaping the game. From matchday experiences and fan perspectives to BIG PICTURE investigations, FX League™ brings together supporters, creators and expert voices through original, repeatable Programming.
Free to watch on YouTube without a paid viewing subscription. Behind the Programming is a pre-funded broadcast model, designed to activate production through partner and member participation rather than relying solely on advertising revenue after broadcast.
THE TWO MAIN FX LEAGUE™ CHANNELS
FX League™ LIVE - the broadcast home - where programmes happen first on YouTube, with fan interaction built into the live experience.
FX League™ PROGRAMMES - the official on-demand home for full shows, replays, clips, and archive from the FX League™ broadcast system.
There’s no new platform or app to download - FX League™ launches where fans already watch: on YouTube.
Videos and highlights will also be shared on other platforms, but these are the two main FX League™ channels at launch.
Watch live for the energy, participation, and interaction. Watch on demand when it suits you.
PROGRAMMING IN DEVELOPMENT
FX League™ is developing original, repeatable football Programmes, beginning with BIG PICTURE: Football Finance & Fairness, alongside additional formats covering football news, analysis and the wider game.
BIG PICTURE: Football Finance & Fairness
The first major investigation within BIG PICTURE, FX League™'s developing evidence-led editorial franchise.
A recurring Programming Series examining football's financial structures, ownership, investment, regulation, governance and competitive consequences.
It incorporates repeatable formats including The Responsibility Test and Your FFF Model, which can operate as Programme segments or standalone Series.
FX League™ NEWS
Original football news, analysis and discussion covering major stories, developments and decisions across English, European and international football.
Designed around recurring Programmes combining informed perspectives, expert contributions and audience participation.
FX League™ EXPLAINED
Clear, accessible Programming explaining how FX League™ works, how Programmes are funded and activated, and how partners, creators and supporters can participate.
Using practical examples and demonstrations to introduce the broadcaster's approach to original football Programming.
THE FOOTBALL FINANCE & FAIRNESS INITIATIVE
What should a fair, sustainable and genuinely competitive future for English football actually look like?
The Football Finance & Fairness Initiative combines evidence-led investigation, professional expertise, original Programming and interactive participation to examine football's financial system and explore better solutions.
Its launch Programming begins with BIG PICTURE: Football Finance & Fairness, supported by recurring formats including The Responsibility Test and Your FFF Model.
SEE HOW FX LEAGUE™ PROGRAMMES WORK
FX League™ is developing a structured broadcast system built around original Programmes, audience participation and commercial activation before production.
Explore a Programme demonstration illustrating the broadcaster's approach to structured content, presentation and commercial integration.
Week Ahead
What matters before the next fixtures.
Weekly Review
What changed, what it means, and what carries into the next games.
Five Things Learned
Clear post-match analysis built around the main takeaways.
Many Voices
Different fan and creator opinions across the biggest stories of the run-in.
Club Programming
Club-specific stories and perspectives across the season run-in.
MATCHDAY / Re:Lived
Live and lived matchday programmes built around the experience, reaction, emotion, and meaning around the game.
WHY WATCH FX LEAGUE™
Watch original LIVE football Programmes on YouTube without needing a paid viewing subscription.
We’re launching with clear, familiar programme formats that are regular, scheduled, and focused.
You can watch live for free on YouTube - with no paid subscription needed, and no Google ad interruptions during live programmes.
You get the structure of a professional football broadcaster, with the live energy and fan voices of modern football media.
More fan voices, creator opinions, and well-known voices from across the game - bringing different views, clearer analysis, reactions, and stories into one place.
Live interaction is built in, so fans can feel part of the conversation, not just watch from the outside.
FOOTBALL AS FANS ACTUALLY LIVE IT
FX League™ brings the lived experience around Premier League clubs into the programmes: the build-up, matchday routines, journeys, watchalongs, reactions, and the feeling before, during, and after the final whistle.
Get closer to the matchday experience through the people who live it -supporters at the stadium, families watching at home, and global fans waking before dawn, sharing the nerves, passion, joy, frustration, and celebrations that come with following their club.
Better football programmes. Fresher perspectives. More reasons to watch - and more reasons to come back.
HELP ESTABLISH THE FOOTBALL FINANCE & FAIRNESS INITIATIVE
FX League™ is developing the Football Finance & Fairness Initiative to bring together evidence-led investigations, professional expertise and interactive participation around one of football's most important questions:
What should a fair football financial system actually look like?
We are inviting selected individuals and organisations to become 2026 Founding Members, supporting the Initiative's research, Programming, interactive participation and launch development.
Three Levels of Founding Participation
Founding Supporter | Founding Partner | Founding Specialist Partner
Founding Relationships With Longer-Term Potential
Founding participation offers opportunities for professional visibility, commercial relationships and involvement in a developing football-business Programming environment.
The 2026 Founding Window closes 31 December 2026.
BECOME A FAN MEMBER
FX League™ is free to watch. Fan Membership offers supporters a closer connection to the broadcaster as its original Programming and participation opportunities develop.
Members can follow Programme news, explore opportunities to participate and contribute perspectives, reactions and content to relevant FX League™ formats.
Stay closer to programme news, schedule updates, and launch progress
Be recognised as a Founding Fan Member in selected live programmes
Watch selected member-first programmes before public broadcast
Take part in selected live shows through member-only interaction
Contribute reactions, clips, voice notes, opinions, matchday moments
FX League™ is launching with a Premier League club focus, but it is being built for football fans across other clubs, leagues, countries, and football cultures.
If you want a closer role in FX League™ as it grows, this is your route in.
BECOME A CREATOR MEMBER
FX League™ is building original football programmes - and creators will be part of how those programmes are made, shaped, and brought to the audience.
Creator Membership is for football creators who want to turn their football content, knowledge, personality, and perspective into new opportunities - including paid contributions, personal brand growth, and a route into original football broadcasting.
Your channel remains your base. FX League™ adds another route.
Creator routes inside FX League™
CONTRIBUTORS | VOICES | ANALYSTS | GUESTS | HOSTS |
REACTION & MATCHDAY INPUT | FOOTBALL CULTURE CONTRIBUTORS
During launch, selected creators may receive complimentary Creator Membership access for a limited period, with opportunities to be considered for programme contribution, paid appearances, selected content use, and future involvement across FX League™ formats.
If you create football content and want your voice, reactions, analysis, clips, or football-life material to be considered for FX League™ programmes, this is for you.
SUBSCRIBE ON YOUTUBE
FX League™ launches live on YouTube.
Subscribe to the main FX League™ channels, turn notifications on, and get notified when new programmes, live shows, replays, clips, and launch updates go live.
Watch the broadcaster grow from the beginning - and be there when the first programmes happen.
